Message from AWCCI President Manizha Wafeq
Having spent the last 12 years as a trainer for Afghan businesswomen with the PEACE THROUGH BUSINESS® program, and two years working closely with Afghan businesswomen as President of the Afghanistan Women Chamber of Commerce and Industry, I know how talented and resourceful our women entrepreneurs and business owners are. They are true pioneers in their communities, breaking down stereotypes of what a women’s place in society should be and serving as role models for our daughters (including my own!).
As much as Afghan businesswomen have been able to accomplish in the last 15 years, they still face long odds of success; Afghanistan’s post-war economy is tough for all businesses, while many institutional and social obstacles for Afghan businesswomen persist.
As part of its mandate to support Afghan businesswomen, the AWCCI has pushed forward the development of the Made by Afghan Women (MBAW) labelling initiative to draw attention to the work of Afghan women who have invested their time, energy, and (often limited) capital to develop a product and introduce it to the market.
In an era where consumers have a seemingly unlimited array of choices for what products they wish to buy, we hope that the MBAW label will be able to catch the attention of shoppers (and large-scale distributers/retailers) who support the cause of Afghan women in business.
Individually, Afghan women running small and medium-sized enterprises have enormous difficulties penetrating international markets. We hope that as part of the Made by Afghan Women collective, with marketing support provided by AWCCI and our partners in the Afghan Government, we will be able to boost the sales of these womenowned businesses and help them reach their true potential.
Manizha Wafeq President Afghanistan Women Chamber of Commerce and Industry
THE MBAW INITIATIVE WILL HELP DRAW ATTENTION TO THE WORK OF AFGHAN WOMEN WHO ARE BRINGING PRODUCTS TO THE MARKET